Syllabus
- What is Digital Marketing?
- Scope & Importance of Digital Marketing
- Online vs Offline Marketing
- Understanding Digital Consumer Behavior
- Types of Digital Platforms (Owned, Earned, Paid)
- Canva (Design Tool)
- Box Designing
- Mockups Creation
- Video Creatives
- ChatGPT Prompt Writing
- Resume Creation
- Creative Making
- Hacks & Best Practices
- AI Tools - Canva AI, Watermark Remover.io, ElevenLabs, Pictory, Leonardo AI
- Pexels – Free stock photos & videos
- Pixabay – Photos, vectors, videos & music
- Freepik – Free vectors, photos, PSDs
- Unsplash – High-quality free images
- Mixkit – Free stock videos and music
- Flaticon – Free icons and vector graphics
- StockSnap.io – Trending free stock images
- Undraw – Customizable free illustrations (SVG)
- Note - Tools will be changed at runtime based on new updates.
- Introduction to A.I. in Marketing
- A.I. Content Creation (Posts, Blogs, Ads)
- Prompt Writing
- A.I. Image Creation for Marketing
- A.I. Video Creation using Google Gemini
- A.I.-Powered Infographic Creation
- Ethical Use of AI in Digital Marketing
- Video & Image Creation Hacks
- Blogger Platform Setup
- Create Blog & Social Media Content Writing
- Blog Writing Hacks
- Blog Optimization Techniques
- Case Study Writing
- AI Tools: Jasper, Plagiarism Checker, Humanize AI
- Facebook Page Creation
- Instagram Business Profile Creation
- LinkedIn Profile & Company Page Setup
- Twitter (X) Account Setup
- YouTube Channel Setup
- Profile Optimization
- Hashtag Strategies
- Platform-wise Strategy
- When & Where to Post
- Post Formats (Reels, Stories, Carousels, Shorts, Polls, Live)
- Meta Business Suite Overview
- Using Buffer for Post Scheduling
- AI Tools: RiteTag, ChatGPT
- Meta Ads Manager
- Running Paid Campaigns (Online Marketing) on Meta ADs for Facebook & Instagram
- LinkedIn ADs
- YouTube ADs (covered in Google ADs section)
- Twitter (X) ADs
- Types of Campaigns - A/B Testing, Leads, Conversions, Reach, Awareness or Branding, Traffic etc
- Remarketing
- Privacy Policy Page Setup
- AI Tools: AdCreative.ai, Copy.ai
- Local SEO
- Google My Business (GMB)
- Citation Submission
- Directory Submission
- Social Bookmarking
- Google Search Console
- Keyword Research
- Keyword Planner Tool
- Chrome Extension: Infomentor,SERPTrends
- Quora
- DA/PA/Spam Score Checker Tools
- Ubersuggest
- Google Ads Setup & Structure
- Google AdSense
- Search Campaign
- Display Campaign
- Local Campaign
- Remarketing Ads
- YouTube Ads
- Geo Targeting Techniques
- Understanding CTR, CPC, CPM
- Keyword Match Types
- Conversion Tracking & Goals
- AI Tools: Performance Max AI, Smart Bidding
- Introduction
- Web Crawlers (Search Engine Bots)
- On-Page SEO:
- Meta Title & Description
- Header Tags (H1–H6)
- Image Alt Text
- Internal Linking
- URL Structure
- Mobile Responsiveness
- Schema Markup
- Breadcrumbs
- Anchor Text
- Keyword Placement & Density
- Content-Length Strategy
- Landing Page Optimization
- Off-Page SEO:
- Backlink Building
- Guest Posting
- Social Sharing
- Technical SEO:
- Sitemap & Robots.txt
- Redirection
- Canonical Tags
- Site Speed Optimization
- Mobile-Friendliness
- Core Web Vitals
- Orphan Pages
- Fixing Web Errors (404, 301, 500 etc.)
- Keyword Ranking Techniques
- Google Algorithm Updates (Panda, Penguin, Hummingbird)
- SEO Auditing
- SEOquake
- UI/UX Basics
- Black Hat, White Hat & Grey Hat SEO Techniques
- Google Web Master Tool
- Analyze ad, content & keyword performance
- Use Google Analytics, Meta Insights, YouTube Studio
- Traffic Reports & Ranking Reports
- Landing Page Performance
- Create custom SEO & Social Media reports in Google Sheets
- Use data to build stronger marketing strategy
- Website Structure & Navigation
- Mobile Responsiveness
- WordPress Setup & Themes
- Hosting with Hostinger
- Connecting Domain & Hosting
- Basic Page Setup (Home, Contact, Blog, About)
- Introduction to Email Marketing
- WhatsApp Marketing (Broadcast & Business API)
- SMS Campaigns Basics
- Mailchimp Overview
- Email Automation
- Tools: Mailchimp, WhatsApp Business Tools, SMS Gateway Providers
- What is Affiliate Marketing?
- Types of Affiliate Programs
- Affiliate Platforms Overview
- What is Influencer Marketing?
- Reach & Collaboration
- Quotation
- Google Certificate
- Institute's Certificate
- Free internship with Internship Certificate (when you work for min 1 month on part time basis on our projects)
- Creating a Personal Portfolio Website or PDF
- Showcasing Practical Work (SEO, Ads, Design, Analytics)
- Preparing for Interviews (Common Digital Marketing Q&A)
- Mock Interview Practice & Strategy
- 3 to 4 months
- Looking to complete training quickly? option available, please inquire for more info.
- more info
- Live Online:
₹25000 - ₹20000 (limited period)
- Classroom - Get Fees
- Individual courses / customized training available
- Upcoming Batches