Digital Marketing Master Program

50+ modules, 20+ tools Covered

100+ hours

Syllabus

Introduction to SEO
- Basics
- Importance of SEO
- Types of SEO Techniques
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Ad copy
Understanding Search Engines
- How Search Engine works?
- Data Server
- Index Server
- Spiders / Crawlers
- Page Rank
- Alexa Rank
- Google Sandbox
- Google Dance
- Recover from Penalization
SEO Research & Analysis
- Market Research
- Keyword opportunity
- Website Analysis
- Competitors Website Analysis
- Keyword Research and Analysis
- Types of keywords (Informational, Transactional, Location-Based Keywords)
- How to Choose Best Keywords
- Tools available for Keyword Research
- Initial Ranking Analysis
- Keyword Research Tools
- Introduction Google Webmasters Tool
Website Design SEO Guidelines
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
XML Sitemaps
- How To Create
- Usage & Benefits
Wordpress
- Creating Wordpress Websites
- Wordpress Website Setup & Configuration
- How to use SEO in Wordpress Sites
On Page Optimization
- URL Optimization
- Domain Names & Suggestions
- Keywords - URL mapping
- Title Attributes
- Meta Tags Optimization (description, keywords, no follow, no index)
- Navigation
- Content Optimization (Headings, Bold Text, Anchor Text), User-Friendly, Authoritative Content
- Content Duplicity: how to get rid
- Image Optimization (size, weight, dimension, ALT and Title tags)
- Internal Linking
- Sitemap (html and xml)
- Canonical Tag
- Robots Meta Tag
- Structured Data
- Various Redirections (301, 302)
- Page Not Found Page 404 Error
- Rich Snippet
- Google Algorithms
- Server and Hosting Check
- Latent semantic indexing

Off-page Optimization
- Page Rank
- Link Popularity
- Link Building in Detail
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles
- Links Exchange
- Reciprocal Linking
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
Mobile Optimization
- What is Mobile Optimization?
- Mobile SEO Best Practices
- Page speed
- Don't block CSS, JavaScript, or images
- Site design for mobile
- Don't use Flash
- Optimize titles and meta descriptions
- Optimize for local search
- Mobile site configuration
App Store Optimization
- App name
- Compelling Description
- Unique icon
- Screenshots and videos
- Localize listing
- Outside promotion
- Frequent Update
- Encourage ratings and feedback
- APP Keywords
- APP Description
Google Analytics
- Introduction to Google Analytics
- Installing Google Analytics
- Real Time Tracking
- Site Usage
- Visitors Analysis
- Demographics, Geo, Behavior, Technology etc
- Traffic Sources / Channels
- Interpreting Bars & Figures
- Goal Settings and Tracking
- How Google Analytics can Help SEO
- Webmaster Central & Bing/Yahoo
- Preparing Ranking Report
- Preparing Traffic Report
- Securing Ranks
Google Webmasters Tools
- Introduction to Google Webmasters
- Tracking Pages
- Tracking Demographics
- Setting Global Distribution
- XML Sitemaps
- Preparing Ranking Report
- Preparing Traffic Report
- etc
SEO Tools
- Keywords Planner
- Page Speed Insights
- Woo Rank
- Alexa
- Moz
- Similar Web
- SEO Quake
- Majestic SEO
- Fruition
Google Various Updates and Its Effect
- Google Panda
- Google Penguin
- Google Hummingbird
- Other Updates

SEM (Search Engine Marketing)
- Introduction to SEM
- SEM Tools & Techniques
SEM Tools
- Image Creating Tools - For Image Marketing
- How to Create Images for Different AD Formats of FB, Google etc
- Getting Copyright Free Images Online
- Video Making Tools - For Video Marketing
- How to Create Videos for Different AD Formats of FB, Google etc
Facebook & Instagram Marketing
- Creating Facebook Brand Page
- Getting Page Likes (Free/Paid)
- Introduction to Facebook ADs Manager
- A/B Testing
- Goal Settings
- Targeting Audience
- Keywords Research
- Creating Different AD formats
- Setting Bids & Budget
- Display ADs - use images from Image Creating Tools - e.g. check our images on FB page
- Facebook Pixels - To Target Website Visitors
- Facebook Page Like Ads
- Facebook Brand Promotion ADs
- Facebook Website Visitors ADs
- Facebook APP Promotion ADs
- Linking Facebook & Instagram Pages
- Instagram Page Follow ADs
- Instagram Brand Promotion ADs
- Instagram Website Visitors ADs
- Instagram APP Promotion ADs
- Non Paid Marketing Techniques on Facebook & Instagram
Twitter ADs
- Creating Twitter Page
- Creating Twitter Image ADs
- Targeting Audience
Linkedin ADs
- Creating Linkedin Page
- Creating Linkedin Image ADs
- Targeting Audience
Google ADs
- Registering with Google MyBusiness
- Registering with Google ADs
- Keyword Research & Planning
- Targeting Audience
- Goal Setting
- Creating Search ADs
- Creating Image ADs - use images from SEM Tools
- Creating Video ADs
- Creating Brand Promotion ADs
- Creating Video ADs
- Creating APP ADs
- Creating Gmail (Email) ADs
- Creating Remarketing List
- Targeting Website Visitors
- Understading PPC
- Setting Bids & Budget
- Adjusting AD Bids & Check Response
- AD Tracking
- Generating Reports
- Understanding Reports
- Linking Google ADs & Google Adsense
- Linking Google ADs & Google Analytics
- etc

Youtube Marketing
- Creating You tube channels
- Set Keywords
- Run Youtube Image & Video ADs
- Understanding 5 sec skip Ads, 25 sec skip ADs & Charges
- Earn Money on Youtube
Webinar Marketing
- Introduction
- Webminar Marketing Websites
- Skype Marketing & Settings
- Shooting Webminar Mails
- Jooining Meetings
Quora Marketing
- Creating Quora Page
- Link & Website Marketing
- Creating Content
- Dos & Don't in Quora to avoid Blocking
Google AD Sense
- Creating AD Sense Account
- Linking Website with AD Sense
- Earn money on website via Google ADs
- Setting AD formats on Website
- Using Display ADs on money
- Track Earn money on Website
Email Marketing
- Introduction multiple Email Marketing Platforms like MailChimp, Mailjet etc
- Creating Mobile Responsive Emails
- Creating Effective Emails
- Landing Pages
- Uploading List
- Shooting Email Campaign
- Campaign Analysis
- Choosing Best Performing Emails
SMS Marketing
- SMS Marketing Websites
- Create Effective SMS
- Shooting SMS Campaign
APP Marketing
- Paid & Non Paid Marketing Techniques
- AD Campaigns on Facebook, Instagram, Google etc
Make Money Online or Become a Freelancer
- Freelancing Techiques
- Freelancing Sites
Affiliate Marketing
- Amazon Affiliate Marketing Introduction
- Registering with Amazon
- Setting up products
- Selling online
Whatsapp For Business
- Configuration
- Automated Messages
- Custom Product Listing etc
Other Benefits
- 5 Google Certifications - Guidance & How to Get it for Free !
- Hubspot Certification - Guidance & How to Get it for Free !
- Live Access to Live Digital Marketing Campaigns & Tools on Live Projects for Practice - to make you expert - Many Wish but Most Don't Get it. WE PROVIDE ! No Additional Charges, for FREE !
Freelancing Techniques
Multiple Live Projects
Multiple Live Projects
Course Completion & Internship Certificates