Syllabus

Adv. Digital Marketing Course

SEO

SEO: Search Engine Optimization
- What is Domain?
- Basic Knowledge of World Wide Web
- Difference between Portal and Search Engines
- Introduction to SEO
- Importance of SEO
- Types of SEO Techniques
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Ad copy
Understanding Search Engines
- How Search Engine works?
- Data Server
- Index Server
- Spiders / Crawlers
- Page Rank
- Alexa Rank
- Google Sandbox
- Google Dance
- Recover from Penalization
SEO Keyword Reasearch & Analysis
- Market Research
- Keyword opportunity
- Website Analysis
- SWOT Analysis of Website
- Competitors Website Analysis
- Keyword Research and Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
- Initial Ranking Analysis
Wordpress
- Creating Wordpress Sites
- Using Wordpress Sites for on Page SEO Optimization
On-page Optimization
- URL Optimization
- Domain Names & Suggestions
- Keywords - URL mapping
- Title Attributes
- Meta Tags Optimization (description, keywords, no follow, no index)
- Navigation
- Content Optimization (Headings, Bold Text, Anchor Text), User-Friendly, Authoritative Content
- Content Duplicity: how to get rid
- Image Optimization (size, weight, dimension, ALT and Title tags)
- Internal Linking
- Sitemap (html and xml)
- Canonical Tag
- Robots Meta Tag
- Structured Data
- Various Redirections (301, 302)
- Page Not Found Page 404 Error
- Rich Snippet
- Google Algorithms
- Server and Hosting Check
- Latent semantic indexing
Off-page Optimization & Blogs
- Page Rank
- Link Popularity
- Link Building in Detail
- Directory Submission
- Social Bookmark Submission
- Blog Submission & Articles
- Links Exchange
- Reciprocal Linking
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
Website Design SEO Guidelines
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
- XML Sitemaps / URL List Sitemaps
Google Analytics & Reporting
- Introduction to Google Analytics
- Installing Google Analytics
- Real Time Tracking
- Site Usage
- Visitors Analysis
- Demographics, Geo, Behavior, Technology etc
- Traffic Sources / Channels
- Interpreting Bars & Figures
- Goal Settings and Tracking
- How Google Analytics can Help SEO
- Webmaster Central & Bing/Yahoo
- Preparing Ranking Report
- Preparing Traffic Report
- Securing Ranks
- Live Access to Live Sites Provided
Google Webmaster Tools
- Introduction to Google Webmasters
- Adding website to Google Webmasters
- Tracking Pages
- Tracking Link Clicks
- Tracking Search Terms
- Tracking Demographics
- Setting Global Distribution
- XML Sitemaps
- Preparing Ranking Report
- Preparing Traffic Report etc
- Live Access to Live Sites Provided
Quora Marketing
- Creating Quora Page
- Link building
- Website Marketing
- Creating Content
- Dos & Don't in Quora to avoid Blocking
Mobile Optimization
- What is Mobile Optimization?
- Mobile SEO Best Practices
- Page speed
- Don't block CSS, JavaScript, or images
- Site design for mobile
- Don't use Flash
- Optimize titles and meta descriptions
- Optimize for local search
- Mobile site configuration
Google Various Updates and Its Effect
- Google Panda
- Google Penguin
- Google Hummingbird
- Other Updates
Google AD Sense (Earn money on websites)
- How to earn money on website from website visitors
- Creating AD Sense Account
- Linking Website with AD Sense
- Earn money on website via Google ADs
- Different AD formats
- How to configure AD formats on website
- Track Earnings
Tools You Will Learn
- Ahrefs
- Semrush
- Google adsense
- Wordpress
- Google analytics
- Google pagespeed insights
- Google keyword planner
- Google webmaster
- Xml sitemaps
- Google alerts
- Quora
- Majestic etc.
Access to our Live Project Tools for Real Time Exposure
Live Projects

Google Platforms

Search Engine Marketing (SEM)
- Terminologies
  - Understanding Search Engine
  - PPC - Pay Per Click
  - Creating Campaign
  - Ad Group
  - Ad copy
  - Ad Scheduling
  - Average Position
  - Conversion
  - Click Through Rate
  - CPC - Cost Per Click Bids
  - CPM Bids
  - Impressions
  - Display URL
  - Quality score
  - Geo Targeting
  - ROI
  - Remarketing / Retargeting Startegy
  - Campaign Strategies
- Marketing Strategies
  - Brand Promotion
  - Targeting Google Affiliatest Search Engine
  - Sales Campaigns
  - Lead ADs
  - Website Traffic
  - Branding
  - Local visit etc.
- Search Engine Marketing (SEM) or Search ADs or Google ADs
  - Applying Regular Keywords
  - Applying Negative Keywords
  - AD Scheduling
  - Location Tracking
- Generating Reports
Display / Video Marketing
- Registering with Google MyBusiness
- Registering with Google ADs
- Keyword Research & Planning
- Targeting Audience
- Create / Gather Promotional Images
- Create / Gather Promotional Videos
- Creating Image Campaigns
  - Setting Display/Video Keywords
  - Location Tracking
  - Setting up Audiences
  - Exlusions
  - Topics etc.
- Creating Video / Youtube Campaigns
  - Understanding AD types available
  - AD formats
  - Skippable ADs
  - Non skippable ADs
- Creating Brand Promotion ADs <> Creating Video ADs
- Android or APP Marketing Campaigns
- Gmail Marketing Campaigns
  - Understanding where GMail ADs shown
  - Short View
  - Full View
  - Targeting GMail users
- Setting Bids & Budget
- Bid Strategy
- AD Tracking and Bid Adjustment
- Conversion Tracking
- Reports
- Linking Google ADs & Google Analytics etc.
Tools You Will Learn
- Google ads
- Semrush
- Similar web
- Ubersuggest
- Buzzsumo
- KWFinder
- Pro rank tracker
- Spyfu
- Advanced website ranking
- Amazon associates <> Moz
Access to Live Campaigns for Practice!
Live Projects

Social Media

Facebook & Instagram Marketing
- Creating Facebook Brand Page
- Getting Page Likes (Free/Paid)
- Introduction to Facebook ADs Manager
- A/B Testing
- Goal Settings
- Targeting Audience
- Keywords Research
- Creating Different AD formats
- Setting Bids & Budget
- Display ADs - use images from Image Creating Tools - e.g. check our images on Facebook/instagram page
- Facebook Lead Generation Technique
- Facebook Page Like Ads
- Facebook Brand Promotion ADs
- Traacking Website Visitors
- Facebook Pixels
- Facebook Website Visitors ADs
- Facebook APP Promotion ADs
- Linking Facebook & Instagram Pages
- Instagram Page Follow ADs
- Instagram Brand Promotion ADs
- Instagram Website Visitors ADs
- Instagram APP Promotion ADs
- Non Paid Marketing Techniques on Facebook & Instagram
- Facebook Marketplace
- Link Building on Facebook
- Live Campaigns Access
Quora Marketing
- Creating Quora Page
- Link building
- Website Marketing
- Creating Content
- Dos & Don't in Quora to avoid Blocking
Youtube Marketing
- Creating You tube channels
- Uploading Videos & Set Keywords
- Run Youtube Image & Video ADs
- Understanding 5 sec skip Ads, 25 sec skip ADs & Charges
- Earn Money on Youtube
- (Note- creating youtube ads covered in SEM section above)
Twitter ADs
- Creating Twitter Page
- Creating Twitter Image ADs
- Targeting Audience
Linkedin ADs
- Creating Linkedin Page
- Creating Linkedin Image ADs
- Targeting Audience
Whatsapp for Business
- Registering & Setting up Whatsapp for Business
- How to use for business purpose
- Creating Campaigns
Telegram Marketing
- Registering & Setting up Telegram
- Creating List
- Running Campaigns
Tools You Will learn
- Whatsapp
- Google AdWords
- Telegram ADs
- Twitter ADs
- Linkedin ADs
- Instagram
- Facebook
- Facebook ads manager
- Facebook pixel
- Whatsapp for Business etc.
Access to Live Campaigns for Practice
Live Projects

Online Marketing & Latest Techniques

Online Lead Generation
- Introduction
- Lead generation techniques
Blog Marketing
- Introduction
- Creating Blogs
- Using right Keywords in Title & Description
- Submitting to various online mediums
- Best Practise
Webinar Marketing
- Introduction
- Registering with webinar marketing website GoToMeeting.com
- Creating Webinars
- Inviting Users & Shooting Webminar Mails
- Joining Meetings
- Tracking Users
Email Marketing
- Introduction multiple Email Marketing Platforms like MailChimp, Mailjet
- Creating Mobile Responsive Emails
- Creating Effective Emails
- Landing Pages
- Uploading List
- Shooting Email Campaign
- Campaign Analysis
- Choosing Best Performing Emails
SMS Marketing
- SMS Marketing Websites
- Create Effective SMS
- Shooting SMS Campaign
Amazon Affiliate Marketing - Make Money Online
- Amazon Affiliate Marketing Introduction
- Registering with Amazon
- Setting up products
- Selling online
Tools You Will Learn
- Mailchimp & Mailjet
- Canva
- Hubspot
- Pixabay
- Pexel
- Piktochart
- Freepik
Freelancing Techniques
Interview preparation
Live Projects

Live Campaigns

Access to Live FB and Google Campaigns
Work on Live Projects

Certificates

Google Certification guidance.
Course completion certificate

Duration

3.5 months
Customized training / individual courses available

Fees

Live Online:
Digital Marketing - Full Course - 3 months - ~~₹20000~~ - ₹15000 (limited period)
Classroom - Get Fees
Individual courses / customized training available
Upcoming Batches